Post Purchase
Impact Marketing
Transform your customer journey into a powerful revenue driver and loyalty builder with this post purchase impact marketing strategy guide.
Crafting Effective Post-Purchase Emails
Post-purchase emails are crucial touch points that drive repeat purchases and build lasting relationships. When executed correctly, they create additional revenue opportunities while strengthening brand loyalty. If you are using Ecodrive's Shopify Integration, these emails can be activated within the Impact ID email builder section to ensure 100% transparency of the exact impact that customer created with their purchase.
Purchase Confirmation
Send immediately after purchase to remind the customer of the impact their order contributed to. By calling out your overall food rescue goal, like "We're on a mission to divert 100,000lbs of food waste," you tie their individual purchase to a much larger purpose.
Impact Preparation Update
Depending on your project's verification timeline, we encourage you to follow up 30 - 90 days post purchase to provide an update on their impact. This is a great way to reengage your customer by sharing additional information from your project details.
Impact Completion
Similar to a "package delivered" update, your customers want to know when their pound of food has been rescued! After you share the good news (along with project specific photos) you can include a CTA to shop again to double their impact!
💡Bonus Tip: Abandoned Cart Emails
Use food rescue as a compelling incentive—just like you would with a discount. It’s a powerful nudge that also highlights your brand’s impact. Try weaving it into your abandoned cart emails to remind customers that completing their purchase does more than just clear a cart—it helps people and the planet too.
Subject Line Ideas:
  • 🥕 A pound of food is waiting—complete checkout to rescue it
  • Your cart = one pound of food ready to be saved
  • One pound. One checkout. Help feed communities in need now.
  • Almost there! Complete your order and fight food insecurity with us
  • Your rescue mission is halfway done—just finish your checkout
  • 🥦 Forgotten something? A pound of food is ready to be rescued
  • Rescue a pound of food and help provide a meal—just by finishing your order
  • Be a food hero—complete your cart and make an impact
Impact IDs: Impact Tracking Updates
By activating Impact IDs and implementing impact tracking updates you can keep customers engaged and reinforce the positive effects of their purchases. By quantifying and communicating the tangible difference customers are making, you strengthen emotional connections and encourage repeat business.
78%
Engagement Rate
Customers who receive regular impact updates show significantly higher engagement with brand communications
43%
Retention Increase
Higher customer retention among segments receiving personalized impact tracking information
3.2x
Referral Likelihood
Customers are more likely to refer friends when they understand their impact
26%
Revenue Growth
Increase in repeat purchase revenue from customers receiving regular impact updates
To maximize effectiveness, provide both individual and collective impact metrics. Show customers their personal contribution alongside the total community impact to create a sense of belonging to something larger than themselves.
Milestone Sales & Campaigns
Milestone-based campaigns celebrate customer achievements and brand impact, creating natural opportunities for engagement and sales. These campaigns combine emotional connection with timely offers to drive revenue while reinforcing brand values.
Identify Key Milestones
Map customer journey milestones (first purchase anniversary, impact thresholds) and brand achievements (sustainability goals, business anniversaries) to create a calendar of celebration opportunities.
Design Personalized Campaigns
Create campaign templates that can be personalized at scale. Include customer-specific impact data, purchase history references, and tailored product recommendations based on previous behavior.
Implement Multi-Channel Approach
Deploy milestone campaigns across email, social media, direct mail, and in-app notifications for maximum visibility. Customize messaging for each channel while maintaining consistent themes.
Measure & Optimize Results
Track engagement, conversion, and sentiment metrics for each campaign. Compare performance across customer segments and refine future campaigns based on insights gathered.
Effective milestone campaigns balance celebration with clear calls to action. When celebrating impact milestones, provide specific metrics like "Your purchases have helped us rescue 1,000 pounds of food from the landfill!" then follow with relevant offers: "Continue your impact and help us reach our new goal of 10,000 meals provided with the launch of our new compostable collection."

In March, 2025, Fishers Finery sent a Milestone Campaign email to their active 180 list to celebrate 115,000 trees planted and to call on their community to help them reach their next goal: 200,000 trees. They leveraged Klaviyo to track open rates and revenue driven.
Creating Memorable In-Box Experiences
The unboxing experience represents a critical moment in the customer journey that can significantly impact brand perception and loyalty. A thoughtfully designed in-box experience delights customers and encourages social sharing, effectively turning customers into brand advocates.
Sustainable Packaging
Use eco-friendly materials that align with your brand values. Highlight recycled content percentages and proper disposal instructions. Consider reusable packaging that provides additional value beyond the initial unboxing.
Personalized Notes
Include handwritten or personalized digital notes thanking customers for their purchase. Reference specific details about their order or previous interactions to create a genuine connection and show attention to detail.
Impact Information
Insert cards highlighting the impact that was made with their purchase. Use specific metrics like "Your purchase helped divert 5lbs of food waste" or "Every order rescues 1 pound of food to be shared with a family in need" to make it more than just a marketing tagline.
Unexpected Extras
Surprise customers with small gifts, samples, or exclusive offers for future purchases. Bonus points for eco-friendly options! These unexpected additions create delight and increase perceived value of the overall purchase.
Ecodrive-powered brand Nani Pua not only invites their customers to track the exact impact made with their order through an on-brand QR code card experience, but creates an overall beautiful unboxing ritual with organic pollinator garden seeds and upgraded packaging.
+ Don't forget to document your unboxing guidelines to maintain consistency across all orders while allowing for seasonal variations and special promotions. Regularly review customer feedback to refine and improve the experience.
Designing Effective Customer Surveys
Strategic customer surveys provide invaluable insights while demonstrating your commitment to improvement. When designed effectively, surveys not only collect actionable feedback but also reinforce customer relationships and uncover new growth opportunities.
Design Survey
Create focused surveys with clear objectives and a mix of quantitative and qualitative questions. Ecodrive uses tools like Google Forms, Typeform and Survey Monkey for our own internal surveys.
Distribute Strategically
Send at key touchpoints with personalized invitations and incentives (like 1 lb of food rescued!) for completion.
Initiative Engagement
Gather feedback on how your impact initiatives align with your customers. Farmers Defense recently incorporated their Ecodrive impact initiative into their customer survey and learned that "60% of Customers Say Planting a Tree With Every Order Influenced Their Decision to Shop!"
Analyze Responses
Identify patterns, segment feedback, and prioritize action items based on bandwidth and impact.
Not sure where to begin? We've got questions + answers for you!
For maximum effectiveness, limit surveys to 5-7 questions and always include at least one open-ended question that allows customers to share unexpected insights. Consider using different survey types for different stages of the customer journey. When asking about impact, frame questions to understand both rational and emotional responses. Ask not only "How important our commitment to fighting food insecurity is to your purchasing decision?" but also "How does knowing about your positive impact make you feel about your purchase?" Below are some helpful questions to incorporate into your survey:


Did knowing your purchase would rescue a pound of food influence your decision to check out?
  • Definitely yes
  • Somewhat
  • Not really
  • Not at all
How meaningful is it to you that your purchase fights food insecurity?
  • Extremely meaningful
  • Somewhat meaningful
  • Neutral
  • Not meaningful
Which statement best describes your purchase?
  • I would have purchased either way, but the food rescue initiative was a nice bonus
  • The impact I made with my order makes me feel better about my purchase
  • Your commitment to feeding families tipped the scale—it was a deciding factor
  • I didn’t know about the Farmlink partnership until after I purchased
Did our food rescue initiative increase your likelihood to buy again or recommend us?
  • Much more likely
  • Somewhat more likely
  • No change
  • Less likely
How would you describe the impact-focused messaging in your purchase experience (e.g. cart, checkout, confirmation email)?
  • Very clear and compelling
  • Clear, but could be more engaging
  • I didn’t notice it
  • Confusing or unclear
Would you like to see more impact initiatives like this?
  • Yes, definitely
  • Maybe, depending on the initiative
  • No, one initiative is enough
  • I’m not sure
Do you have any suggestions for how we could better showcase our impact or make it feel more personal?
(Open-ended response)
Need Support? Ecodrive is here to help!
When you lead with impact instead of standard sales tactics, the possibilities really are endless. Need some support implementing some of the above Marketing Strategies? The Ecodrive team is always here to help strategize and suggest some easy-to-implement ideas that will be a game changer for your overall goals. Book some time below to chat with a Impact Marketing Strategist.
Schedule Strategy Call